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If you are going to do business on the internet you are going to need a way to collect the money for your products or services!! A Merchant Account is a must have for your e-commerce website. When a customer sees something he or she wants ........ they wants to be able to purchase it right then. If your site lacks the "Visa and Master card" logo, most likely you are going to lose sales. There are other payment collection services and some of them are fine, but are not as convenient to use. For instance, your customer must have already signed up to use this payment source, then most likely will have to leave your website and fill in the information, and then return again to your site. Chances are, they won't come back and you've lost a sale. With your merchant account, your customer gets to use his or her favorite credit card just like when shopping anywhere else. This makes purchasing on your site comfortable and convenient plus just the fact that your site has the "Visa and Master Card logos" promotes the fact that you are not a small operation. What is a Merchant Account? It is a "gateway account". It verifies the authenticity of the card holder and makes sure the funds are there for the purchase. It then marks an authorization on that account for the purchase from your web site. The account is reduced by that amount so the customer cannot spend the same money somewhere else later and leave you out on a limb. The "gateway" (merchant account) will use an (AVS) address verification system. It will verify that the address on the order matches the card holders address, and warns you if it does not. You can then e-mail the customer for verification and choose to Accept or Deny the purchase. At Goliath sales and services we offer you an affordable way to get your Merchant Account. There are many sites out there offering merchant accounts and some are very good but be careful of hidden costs and restrictions. Check our service and compare with the rest....then you can decide which account is best for your web-business. Some merchant accounts can cost up to $3,000 or more but you can get by quite well with a low-cost merchant account from Goliath Sales and Services.
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